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What is Humanising Content and how to use it

Humanising content is any kind of content that you or your business is producing that is centred on the people involved in the work – but why is it so…

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Living Your Firm’s Core Values

How can you effectively convey your firm’s core values to your employees, encouraging them to embody these values and become enthusiastic advocates for your firm’s external marketing efforts? When it…

From Core Values to Brand Advocates with Belinda Palmer – more than marketing

From Core Values to Brand Advocates with Belinda Palmer – more than marketing

Are “core values” any more than a nice thing to put on your company’s website (or if you have the budget, up on the office wall)? Belinda Palmer is a…

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How to Portray Trust in Professional Services

How trustworthy do you appear? Trust is one of the most important traits to have in a professional services relationship. If you don’t have trust people will not work with…

Employee Proposition Research form

Struggling to recruit? Get more applications with Brand Values and an Employee Proposition

Recruiting is hard at the moment, and you can be unintentionally making it harder for yourself if you’re attempting to attract new talent without demonstrating your Brand Values in an…

Warren House Accoutants staff photoshoot all smiling or jumping up in the air

Brand launch case study – Warren House Accountants

Launching a new brand for a local accounting firm The Opportunity Company founder, Paige Collins, needed help to create a new brand and launch a new accounting practice in Sussex.…

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Marketing strategy case study – Evans Insolvency

Creating new beginnings for a Welsh Insolvency Firm HR Harris has operated in South Wales for over 30 years, offering accounting and insolvency services for businesses and individuals. With both accounting…

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Google Reviews – top tips to manage your reviews

According to Qualtrics, 93% of clients read online reviews before buying a product or service. Google Reviews are likely your first public quality indicator potential clients will see. They are…

people receiving a business award

Business Awards: why you should be entering & how to create a winning entry

We often suggest entering awards to our clients as part of their marketing strategy.  There are so many reasons why entering awards should be part of your promotional activity, regardless…

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The power of psychology in marketing brands

Guest blog: This guest blog was written by Daniel Moore from Iron Dragon Design, a freelance creative studio based in Bournemouth, UK. It is interesting how manufacturers and services use…

Why brand consistency is important: 7 tips to ensure it works

Why brand consistency is important: 7 tips to ensure it works

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…

PR for professional services firms

PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting…