Marketing Strategy Archives - Consortium more than marketing

Busy vs Effective: The Hidden Cost of Unaudited Marketing Activity

January 29, 2026

Many law firms are busy with marketing. They post regularly on LinkedIn, send emails, attend events, sponsor local initiatives, refresh website content and invest significant time and budget into “being visible”. On the surface, marketing looks active and consistent. But busy does not always mean effective. Without regular auditing, marketing activity can quietly become a […]

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Why Law Firms Should Refresh Their Marketing Strategy as We Head Into 2026

December 4, 2025

December often prompts firms to look back on the year and consider their priorities for the one ahead. It’s also a useful time to revisit your marketing strategy and make sure it still reflects the firm’s direction. Taking the time now helps create clarity and momentum heading into 2026. An effective, up-to-date marketing strategy is

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How to Build a Strong Law Firm Brand Identity

June 22, 2025

What comes to mind when you think of a brand? Logo, strapline, perhaps certain colours or adverts. What about what the brand represents? High quality, speed, affordability, and accessibility. These elements are also known as the “brand promise”, and they really define your values. In this article, Cara Flood considers how a law firm can

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The Importance of a Marketing Strategy for Modern Law Firms

May 22, 2025

Why Every Law Firm Needs a Marketing Plan A marketing strategy is essential for all law firms, no matter what size, to ensure that marketing efforts align with the business objectives of the firm and effectively contribute towards achieving them. The strategy will include goals, tactics and metrics designed to achieve specific objectives such as

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7 Signs That Your Law Firm Needs to Review Its Marketing Strategy

December 20, 2024

In the ever-competitive legal sector, even well-established law firms can find themselves struggling to stand out and stay ahead in a crowded marketplace. If your marketing strategy hasn’t been reviewed in a while – or you are concerned that your marketing efforts might not be working, here are 7 tell-tale signs that your law firm

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What makes a good Marketing Audit in 2025?

April 8, 2024

It doesn’t matter how efficient your marketing activity is in achieving the objectives if those objectives are out-of-date or not helping you build towards the company’s future. Before we look at what makes an effective marketing audit in 2025, we need to look back to Kotler and Keller (2007). They defined the marketing audit as

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