The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances are you probably do in a way – you just haven’t gone through the process of “formalising” them. Many professional services firms have a ‘typical’ […]

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Getting Digital in a Virtual World Webinar

Lara Squires recently delivered a webinar as part of the Reach Out & Connect series of webinars organised by the Merton Chamber of Commerce. Under the header of Getting Digital in a Virtual World Lara offered a deep dive into LinkedIn as a business development tool. You can view the video here: You might also be […]

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PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]

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