PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]

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Working with COVID-19 – advice for SMEs

  A message from Lara Squires – how we’re coping with the effects of COVID-19 at work and how we can continue to support you and your clients. Get in touch if you have any thoughts or comments on how you’re making the most of the current situation. See the video: Video – advice for SMEs […]

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How to get the most out of your networking

I love this topic, I speak on how to network, probably 3-4 times a year, if not more. Even the most seasoned networker can get something out of taking time to reflect on what they are doing and why! I even learn in my sessions from the suggestions and interactions with others. Here are my […]

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Why lawyers should blog

Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing networks. We’re sometimes met with scepticism when we recommend a blog for our clients’ websites. Generally, law firms tell us that they receive new instructions […]

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