Property development is an emotive subject, and no one knows that better than Paul Addison. The founder and Director of DevAssist joins Jen in episode six of more than marketing to talk about property development and how much the British public hates it. He describes some of his experiences from across his career in development – from being spat at to physical violence – and the moment of realisation that led to the founding of DevAssist.
For somebody buying a property, being blissfully unaware that their neighbours have just put in an application or a three-storey basement and they’re sharing a party wall, that that is a critical bit of information you need to know before you contract to buy that house.
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DevAssist provides research reports to help property buyers understand potential development risks in an area before purchasing and was born out of Paul’s realisation that most homebuyers are unaware of pending developments that could impact them, despite his ability as a developer to spot those risks easily. In the episode, he stresses the need for buyers to research rather than be blinded by the “dream home” to avoid preventable issues.
While most think of developments as new housing estates, Paul notes he also assesses risks in cities – basement extensions have become increasingly popular, particularly in London. Some have even added four or five stories underground, leading to the creation of an “iceberg property”.
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Understanding how your clients feel about their property transaction will help you get the job done smoother. Are they buying the house because of the dream view? If you can warn them of upcoming property developments, you’ll be providing great customer service.
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