Eventbrite is a good fit for law firms running free seminars, networking events and webinars, where there is no organiser fee and the platform does the admin for you. For paid events, it is convenient but not cheap. UK organisers pay 6.95% + £0.59 on every ticket sold, with no cap and no refund of fees if you cancel.
We use Eventbrite ourselves to manage bookings for seminars, webinars and conferences (including The Legal Conference in Birmingham on 15 October 2026) so this is a hands-on view rather than a feature list. Below we set out the pros and cons of Eventbrite for law firms, what has changed in 2026, the alternatives worth a look, and the questions we get asked most often. If you’re still deciding what kind of event to run, start with our event ideas for law firms article first.
How much does Eventbrite cost in the UK in 2026?
Free events are free. Eventbrite dropped its organiser fees for free events in 2024, so a complimentary client seminar or breakfast briefing costs nothing to run through the platform, whatever the size of the guest list. That is the single biggest reason it suits law firms, where most events are free to attend.
Paid events are the where the cost sits. For UK organisers, the service fee is 6.95% + £0.59 per ticket sold, which bundles payment processing. In practice:
- A £25 ticket costs the buyer £27.33 at checkout if you pass the fee on, or nets you £22.67 if you absorb it
- A £100 conference ticket carries £7.54 in fees; 200 of them is £,1508
- There is no longer a maximum fee per ticket, so fees scale with your ticket price
Since 2023, Eventbrite keeps its fees if you cancel an event and refund attendees. Some organisers also report being enrolled in Eventbrite’s paid ‘Boost’ advertising by default, so check your marketing settings after creating an event.
Eventbrite was acquired by the Italian software group Bending Spoons in March 2026, and that group has a track record or raising prices at the business it buys. Fees are correct as of August 2026, but check the pricing page before you commit a programme of events to the platform.
Payment process
When managing bookings for events you want it to be straightforward and easy to use when accessing payments. Details can change, people cancel and when this happens you need to authorise a refund quickly. Eventbrite has its own payment processing system that sends the funds directly to your account. Your attendees can stay either on your website or go to Eventbrite to complete their purchase. This is also why Eventbrite is able to roll its service fee into the cost of the ticket, meaning you don’t have to pay upfront to host. It also allows you to issue refunds quickly which is important for keeping clients happy, although remember the fee itself is not returned to you.
Embedded ticket widget
When people are purchasing a ticket, they want it to be quick and easy, and more than likely they will be on your website looking for events that your law firm is running.
Being able to register for an event without leaving your website helps to speed up the process, and will encourage more traffic to visit your website. Eventbrite provides the capability to have a ticket sales widget for your event on your website, which also keeps the registration page on your own domain, a small but useful signal for Google search.
Customisable checkout forms
Sometimes you will need to know things about attendees depending on what the event is, such as special dietary requirements, firm or company name, job title, and other details. For law firm events, it’s also the natural place to ask for marketing consent, so the guest list feeds straight into your email marketing. Read our article for more information on how to best use email marketing to nurture your leads.
Eventbrite allows you to have customised questions on order forms, with a lot of versatility including ‘optional’ questions that are dependent on attendees’ answers to other questions. This is particularly useful when an order form has a checklist of pre-set options, with an ‘Other’ option at the end, which auto-generates a ‘please specify’ field when selected.
Pay-outs before your event
Getting the pay-out is very important when running an event as you may need to pay for the catering, marketing and other expenses.
Eventbrite’s default payment schedule is to send a single pay-out around five working days after your event. Eventbrite organisers can apply to receive payouts before events take place by requesting scheduled pay-outs.
Eventbrite just needs a few additional details to identify you. If approved, the pay-out schedule you choose will apply to all the events in your account.
Public listing on site and partner sites (with option of Private events)
People sometimes search for events via the booking system. Eventbrite allows you to search for events that are close to you and filter them down to your needs. This is great because when an event is created it will go on the public listing. It will be visible to people searching for events. Private listings are also available, which suits invitation-only client events and intermediary dinners.
Some have noticed that Eventbrite’s search system isn’t entirely accurate, or it can be hard to find events, even when you know exactly what you’re looking for. This means you can’t rely on Eventbrite’s own website to generate you traffic for your event – you still need to market it, through your own email list, LinkedIn and, for larger events, a proper social media plan. We’ve written more about building a proper plan in our social media for lawyers guide.
Sales analytics
Good marketing is based on data. It’s always a good idea to track the response to your efforts with analytics. Sales data can tell you where attendees are coming from, the peak times that people book, and more. This information is great to know as you can use it to your law firm’s advantage. Eventbrite has the advantage of being able to look into the analytics deeper and get valuable information.
You can create customised ‘promotional tracking links’. These links record how many people have clicked them. For example, if you send an email to a list of contacts – you can then see on Eventbrite how many people clicked the link that you sent them. Registration data also plugs into Google Analytics 4, which makes it far easier to show partners how an event contributed to enquiries when you review your law firm marketing plan.
Discounts and codes capability for tickets
A great way to encourage people to book is by applying discounts and codes for tickets. Everyone loves a good discount!
This is especially great when you create and upload your event early. People will not want to miss out on a cheaper, early bird ticket. Eventbrite lets you offer discounts by providing promotional codes that your attendees can apply at check out. Codes are also a neat way to give referrers and intermediaries something to pass on to their own contacts.
In-house email invite capability
If you do not wish to use an email marketing platform such as Mailchimp, it can be difficult to promote the event through invites, unless you manually email them out. On Eventbrite you can upload email contacts and then send out invites using Eventbrite’s own in-house email marketing platform, though the free plan caps this at 250 marketing emails a day. This is convenient, but the customisation is quite limited. Of the pros and cons of Eventbrite, this is a major one, that often comes up in reviews. Whilst you can apply your branding to emails, the overall look is based on their existing templates. You can’t create them from scratch. If you’ve got a specific vision in mind, or very unique branding the out-of-the-box templates might feel pretty restrictive. If you have the skills, you can tap into Eventbrite’s APIs to build custom front-end experiences, but it’s probably only worth doing if you’re going to use Eventbrite a lot.
For most law firms, the better route is to keep invitations in your own email platform and use Eventbrite purely for registration.
App and website integrations
On Eventbrite you can connect different website and apps, such as Mailchimp, HubSpot, Zoom and SurveyMonkey. For example, the Mailchimp integration allows you to automatically generate invites for an event. This could be a great way to promote your event depending on what platforms your target audience uses. After the event you will want feedback from the attendees. What better way to get it than sending them a SurveyMonkey link through Eventbrite.
If you’re already invested in a niche or highly specialised piece of software however, you might find you’re not catered for on Eventbrite’s app marketplace. If you rely on third-party software for live-streaming, attendee engagement, or website building, you might find things getting complicated. It’s likely that you will have to spend time finding work-arounds or manually transferring data, which can be time consuming and open you up to mistakes. Legal practice management systems in particular rarely have a native Eventbrite connection, so expect to export attendee lists manually.
What are the alternatives to Eventbrite for law firms?
Eventbrite is the best known, but it’s no longer the automatic choice. Platforms we see firms using in 2026 include:
- Luma – free, clean invitation pages, popular for smaller professional events and roundtables
- Tito, TicketSource and Humanitix – lower or flat-fee ticketing for paid seminars and conferences
- LinkedIn Events – free and useful where your audience is other professionals and referrers, though registration data is limited
- Zoom Webinars or Microsoft Teams – for online sessions, registration is built in and often good enough
- Your own website form – for invitation-only events, a simple form plus a calendar invite can beat any platform
The right answer depends on whether the event is free or paid, how many people you expect, and how much of the process you want automated.
The pros and cons of Eventbrite: our verdict
To sum up, Eventbrite is a well established, user friendly platform and has a wide range of features and tools. It’s an attractive solution for streamlining creating, promoting and managing your events, and for free law firm events, it’s hard to beat on convenience.
However, it’s important to weigh the pros and cons of Eventbrite before committing wholly to the platform. Whether it’s the fees charged, limited customisation options or third-party integration challenges. Eventbrite’s capabilities may not be robust enough for the scale of your law firm and events. Ultimately, the decision to use Eventbrite will depend on your specific needs, budget, and the level of control and customisation you require. Whichever platform you pick, the platform is the east part. The harder part is choosing an event format that people actually want to attend and following up properly afterwards, which is where most of the value in running your own networking or seminar is won or lost.
Eventbrite FAQs
Is Eventbrite free to use?
Yes, for free events. There is no organiser fee on free events in the UK, whatever the size of the event. Paid tickets carry a 6.95% + £0.59 fee per ticket sold.
Does Eventbrite charge for free events?
No. Eventbrite briefly introduced organiser fees for free events in 2023 and reversed the decision in 2024. Free events are currently free to list and manage.
Can you embed Eventbrite on a law firm website?
Yes. Eventbrite provides an embedded checkout widget that lets guests register without leaving your website, which works with WordPress and most other platforms.
Who pays the Eventbrite fee, the organiser or the attendee?
You choose. By default, the fee is added at the checkout and paid by the attendee; you can instead absorb it so the ticket price is the price paid.
Is Eventbrite suitable for webinars?
It works well for registration and reminders, and integrates with Zoom, but many law firms find the registration built into Zoom or Microsoft Teams sufficient for online-only sessions.
Let us take the burden off you
We support law firms and professional services firms with event management, from choosing the right format and booking platform through to invitations, promotion, on-the-day delivery and follow-up. If you would rather your fee earners were in the room than managing the booking system, we can help.
Call 01903 530 787 or submit an enquiry via our contact form below and a member of our team will be in touch shortly.
This article was originally published in 2019, updated in 2024 and updated again in August 2026 to reflect Eventbrite’s current UK pricing and ownership.